If you are a highly conscious healer, artist, or Entrepreneur who has spent years developing your skill but not love to market your business because it feels too "sales-y" you must still need to find some ways to become more visible and stand up "loud and proud" about how you help people. And that is the world of marketing!
Your work and your voice matters, but if you are keeping yourself small because you don't like to market yourself then you are missing out on the good part of being in business, and that is spreading your brilliance and being paid handsomely for it. You have to be seen as the expert that you are so that people who want to work with you can say yes to working with you.
Soul Connection Coaching is all about helping you get the tools to splash your message out and reaching those who need your help. Your soul connection ensures that you are in fact doing the work you are meant to do, that it is coming from the best of you. You didn't invest all of the love, time and energy into developing your expertise only to stand on the sidelines and not be seen, did you?
You need to Step Up and SHINE! I am here to help you get ready for your spotlight. Here are three easy steps for getting more visibility in your heart-centered holistic business. Spend some time with each of these points and your ideal clients will be on their way to you saying "Where have you been? I have been looking for you!"
- Get crystal clear on your message. What do you do that nobody else does quite like you, that helps people solve a problem or pressing need? Get to know who your ideal client is, what keeps them up at night, what causes them pain. Get to know a lot about these people. Where do they spend their time? Where do they hang out, and what do they spend money on? My ideal clients are life-long learners who passionately want to fulfill their soul's purposes. They are driven by a need for meaning in their lives and they will go to the farthest reaches of the Universe to live a more authentic life. Now it's your turn. I would suggest that you take a piece of paper and start to list the qualities of your ideal client. Not six or eight qualities but a hundred. Really get to know who they are, and then tie your unique talents and gifts to them in some way. Design programs and services that match their problems and you will have a clear path to speaking to these people. Then in every piece of copy you write and every public speech you give you will be speaking directly to them. You will have them eating our of your hand because you will be speaking their language.
- Own your Value. As you get clearer on the message you are offering you can tap into the depths of your own knowledge and wisdom. As it starts pouring out of you, you can access more and more of the insights you have. All the years you have invested in your process come to a pinnacle of joyful expression only when you start to reach your audience. Your work comes from your soul as enthusiasm and excitement and you could talk about it all day and night because you are so completely invested in it. For me it is a deep love for the body and movement and expression. I have poured decades into the study of free movement, of living well in the body, of releasing stress and tension that cause discomfort and lack of presence and confidence when being in front of others. I teach ways of getting out of stage fright and feeling fired up and comfortable so that when you are in front of the spotlight you can feel calm and confident. Because of all this knowledge and wisdom I am always willing and ready to help others find their ease and I would teach this stuff even if I didn't get paid. However, if I were to list all of the time and money and effort I have given to developing my expertise, I would quickly see the VALUE I offer and from this place of awareness I am willing to actually charge a lot of money for my services. I own my value, feel worthy of asking for what I am worth and in turn draw wonderful leaders to work with me. So now take some time to list all of your credentials. Take a piece of paper out and remember all of your preparation; the volunteer jobs you have done, the years of study you have done to prepare you for where you have come till now, everything. Then when you look at your list you can give yourself real appreciation for the expert you have become. This is owning your value, and it will go a long way toward supporting you and your business. You can feel totally confident in what you are offering and begin to strengthen your resolve to ask for more in your business. In turn you will see people lining up to work with you!
- Get ready for the Spotlight. Become really big in your world. Get VISIBLE! Find places where you can speak in front of ten or ten hundred people at a time. Bring your message out to your minions. Live your divinely inspired life as a representative of a woman who knows her value and isn't afraid to be a leader in her field. Prepare your signature talk and then speak it everywhere! You could do workshops, retreats, on-line classes or put your educational videos on You Tube. Find out the media outlet with which you feel most comfortable. It could even be blogging or writing a book but get your voice out there. You need to get out more so people can SEE and HEAR your wisdom. They need you to do this! You are the solution to their problems but they will never find you if you don't get more visible. Right? You have to do some work to find places to shine. You must muster the courage to do what doesn't come naturally, and become really bold in your marketing. It is time to become comfortable and confident in your body, get your message clear, and then the rest is just being willing to make a big splash. I can't wait to see you in your mastery, attracting clients like crazy and having the time of your life.
If you would like to take this conversation further, I would be happy to offer a complimentary 45 minute business breakthrough session that will jumpstart the next phase of your business and catapult you into visibility. I will help you get ready for your time in the Spotlight! Just go to firstname.lastname@example.org and put "business breakthrough" in the subject line,
or visit: www.soulconnectioncoaching.com/step-up-and-shine.html